I'm actually not sure I believe the "social experiment" thing. I've seen people use that as an excuse before, retreating behind "I was just playing devil's advocate" or "I just wanted to see what people would think" the moment they realized just how unpopular their opinions were.

But if it's true this time, I almost wish we had Wall Shitterly around, just so I could be sure I never inadvertently waste my money or time on this person's writings.